AI Insights · Timothy · October 2025
Top 5 Meal Kits and Specialty Foods Apps in New Zealand Q3 2025
Explore the performance of leading meal kits and specialty foods apps in New Zealand during Q3 2025, with insights from Sensor Tower.
In the third quarter of 2025, the performance of top meal kits and specialty foods applications in New Zealand showcased varying trends across downloads, revenue, and active user engagement. Based on data from Sensor Tower, here’s a detailed look at the top five apps.
My Food Bag saw a consistent download rate throughout the quarter, fluctuating slightly but maintaining an average of approximately 650 weekly downloads.
HelloFresh: Meal Kit Delivery demonstrated a moderate increase in weekly downloads, reaching around 454 by the end of September. Active users peaked early in the quarter at approximately 7.8K, followed by a gradual decline to 6.7K by quarter's end.
Wonky Box experienced a steady download pattern, averaging around 340 downloads weekly.
Vivino: Drink The Right Wine maintained a stable revenue stream, peaking at $110 early in the quarter. Weekly downloads hovered around 170, while active users showed a slight increase, ending the quarter at approximately 376.
Finally, Youfoodz: Custom Meal Plan recorded minimal download activity, with a peak of 16 downloads in mid-August.
For more detailed insights and data, visit Sensor Tower's platform to explore these trends further.
